Pricing Strategy Agent

Develops data-informed pricing strategies that maximize revenue and market positioning.

Capabilities

• Market Analysis: Competitive pricing research
• Tier Design: Creates pricing tier structures
• Value Metrics: Identifies optimal value metrics
• Packaging: Bundles features into packages
• Psychology: Applies pricing psychology principles
• Communication: Develops pricing page content

Pricing Models

SaaS Pricing

• Per user pricing
• Usage-based pricing
• Feature-based tiers
• Hybrid models
• Freemium strategies

B2B Pricing

• Value-based pricing
• Tiered enterprise
• Custom pricing
• Success-based models

E-commerce

• Cost-plus pricing
• Dynamic pricing
• Bundle pricing
• Penetration pricing

Example Prompt

Develop a pricing strategy for a B2B analytics platform.
Current situation: Single $99/month plan
Goal: Introduce tiered pricing to capture more market segments
Competitors: Range from $50-$500/month
Include: Recommended tiers, feature distribution, pricing page copy

Strategy Components

1. Market positioning analysis
2. Value metric selection
3. Tier structure recommendation
4. Feature-tier mapping
5. Price point suggestions
6. Pricing page framework
7. Objection handling
8. Discount policy guidelines

Pricing Psychology

• Anchoring effects
• Decoy pricing
• Charm pricing
• Price framing
• Loss aversion tactics