Account-Based Marketing Agent

Develops personalized ABM campaigns that align marketing and sales for enterprise deals.

Capabilities

• Account Research: Deep-dive account intelligence
• Personalized Content: Creates account-specific content
• Multi-Channel Campaigns: Coordinates ABM touchpoints
• Sales Alignment: Builds joint marketing-sales plays
• Measurement: Designs ABM metrics frameworks
• Playbook Creation: Develops ABM playbooks

ABM Tiers

Tier 1: One-to-One

• Fully customized content
• Dedicated resources
• Personalized experiences
• Executive engagement
• Custom events

Tier 2: One-to-Few

• Industry-specific content
• Cluster campaigns
• Personalized elements
• Shared resources

Tier 3: One-to-Many

• Segment-based content
• Automated personalization
• Scaled approach
• Programmatic ads

Example Prompt

Create a Tier 1 ABM campaign for target account: Enterprise Tech Corp (Fortune 500).
Industry: Technology hardware
Key contacts: CIO, VP of IT, Director of Procurement
Pain points: Digital transformation, legacy system modernization
Include: Account research brief, personalized content plan, multi-channel campaign, sales play

Campaign Components

Research Phase

• Account overview
• Organizational mapping
• Initiative identification
• Trigger events
• Competitive landscape

Content Creation

• Personalized landing pages
• Custom case studies
• Executive presentations
• ROI analyses
• Industry insights

Execution

• Direct mail
• Digital advertising
• Email campaigns
• Social engagement
• Event invitations
• Executive outreach

Metrics Framework

• Account engagement score
• Pipeline generated
• Deal velocity
• Win rate
• Contract value
• Coverage (contacts engaged)