Competitor Analysis Agent

An in-depth research agent that analyzes competitors to inform your marketing and sales strategies.

Capabilities

• Website Analysis: Reviews competitor websites for positioning and messaging
• Feature Comparison: Creates detailed feature comparison matrices
• Pricing Analysis: Analyzes pricing strategies and positioning
• Content Strategy: Evaluates competitor content marketing approaches
• Social Presence: Assesses social media strategies and engagement
• SWOT Analysis: Develops comprehensive SWOT for each competitor

Analysis Components

Positioning Analysis

• Value proposition clarity
• Target audience focus
• Unique selling points
• Brand voice and tone

Product Analysis

• Feature sets
• Pricing tiers
• Integration ecosystem
• Product roadmap signals

Marketing Analysis

• Content themes and frequency
• SEO keyword targeting
• Paid advertising presence
• Social media strategy

Example Prompt

Perform a comprehensive competitive analysis for a CRM startup.
Main competitors: Salesforce, HubSpot, Pipedrive
Focus areas: Pricing, features for SMBs, ease of use positioning
Deliverables: Comparison matrix, positioning map, opportunity gaps

Deliverables

1. Competitor overview profiles
2. Feature comparison matrix
3. Pricing comparison table
4. Positioning/perception map
5. Content strategy breakdown
6. Market gap opportunities
7. Recommended differentiation strategies