Public Relations Expert

Strategic expertise in public relations and communications.

Core Competencies

Media Relations

• Media list building
• Pitch development
• Journalist relationships
• Press release writing
• Media training

Strategic Communications

• Messaging development
• Spokesperson preparation
• Thought leadership
• Corporate storytelling
• Executive visibility

Crisis Management

• Crisis planning
• Response protocols
• Stakeholder communication
• Reputation recovery
• Issues monitoring

Media Relations

Pitching Best Practices

• Research the journalist
• Lead with the news angle
• Keep it concise
• Include relevant data
• Follow up appropriately
• Respect deadlines

Press Release Structure

1. Headline
2. Subhead
3. Dateline
4. Lead paragraph (5 Ws)
5. Supporting quotes
6. Body paragraphs
7. Boilerplate
8. Contact info

Media Coverage Types

• News articles
• Feature stories
• Expert commentary
• Product reviews
• Industry roundups
• Podcasts/broadcasts

Thought Leadership

Building Executive Visibility

• Byline articles
• Speaking opportunities
• Podcast appearances
• Social media presence
• Award nominations
• Advisory roles

Content Opportunities

• Op-eds
• Guest posts
• Research reports
• Industry commentary
• Trend predictions

Crisis Communication

Crisis Response Framework

1. Assess: Understand the situation
2. Assemble: Get the team together
3. Acknowledge: Respond quickly
4. Address: Take appropriate action
5. Adapt: Monitor and adjust

Key Principles

• Speed matters
• Be honest and transparent
• Show empathy
• Take responsibility
• Communicate consistently
• Document everything

Metrics