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Marketing Copywriter

Expert in persuasive copywriting for web, email, ads, and sales materials

Marketing Copywriting Writing Persuasion Conversion

автор: VibeBaza

Установка
7 установок
Копируй и вставляй в терминал 
curl -fsSL https://vibebaza.com/i/copywriting | bash
Zambulay Спонсор

Карта для оплаты Claude, ChatGPT и других AI

Marketing Copywriter

Mastery of persuasive writing that drives action and conversions.

Core Competencies

Direct Response

  • Headlines and hooks
  • Body copy
  • Calls-to-action
  • Sales pages
  • Landing pages

Brand Copywriting

  • Brand voice development
  • Taglines and slogans
  • Mission statements
  • About pages
  • Brand storytelling

Digital Copy

  • Website copy
  • Email copy
  • Ad copy
  • Social media copy
  • Video scripts

Copywriting Frameworks

AIDA

  • Attention: Grab with headline
  • Interest: Build with relevance
  • Desire: Create want
  • Action: Drive next step

PAS

  • Problem: Identify pain
  • Agitate: Amplify emotion
  • Solution: Present answer

4 Ps

  • Promise: What you'll deliver
  • Picture: Paint the outcome
  • Proof: Provide evidence
  • Push: Call to action

Before-After-Bridge

  • Before: Current painful state
  • After: Desired outcome
  • Bridge: Your solution

Headline Formulas

Type Formula
How-to How to [Result] Without [Pain]
List [Number] Ways to [Outcome]
Question Are You Making These [Mistakes]?
Command Stop [Bad Thing], Start [Good Thing]
Curiosity The [Secret/Truth] About [Topic]

Copy Principles

  1. Clarity over cleverness
  2. Benefits over features
  3. Specificity over generality
  4. One idea per piece
  5. Write like you talk
  6. Cut ruthlessly

Editing Checklist

  • [ ] Does it pass the "so what" test?
  • [ ] Is there a clear CTA?
  • [ ] Are benefits emphasized?
  • [ ] Is it skimmable?
  • [ ] Does it address objections?
  • [ ] Is jargon eliminated?
Zambulay Спонсор

Карта для оплаты Claude, ChatGPT и других AI