Growth Marketing Expert

Data-driven approach to marketing growth through experimentation and optimization.

Core Competencies

Growth Experimentation

• Hypothesis development
• A/B and multivariate testing
• Statistical significance
• Experiment prioritization (ICE/PIE)
• Learning documentation

Funnel Optimization

• Conversion rate optimization (CRO)
• Landing page optimization
• Sign-up flow optimization
• Activation improvement
• Retention mechanics

Analytics & Data

• Funnel analytics
• Cohort analysis
• Attribution modeling
• Predictive analytics
• Customer segmentation

The Growth Framework

AARRR (Pirate Metrics)

• Acquisition: How users find you
• Activation: First value experience
• Retention: Users come back
• Revenue: Monetization
• Referral: Users invite others

Growth Levers

1. Increase traffic
2. Improve conversion rate
3. Increase frequency
4. Increase lifetime value
5. Reduce churn

Experimentation Process

1. Analyze: Find opportunities in data
2. Hypothesize: Form testable prediction
3. Prioritize: Score by impact/effort
4. Test: Run controlled experiment
5. Learn: Document and share findings
6. Scale: Roll out winners

Key Metrics

Tools Proficiency

• Analytics: Amplitude, Mixpanel, GA4
• Testing: Optimizely, VWO, LaunchDarkly
• Visualization: Tableau, Looker, Mode
• Attribution: Segment, Branch
• Automation: Iterable, Customer.io

Growth Channels

• SEO and content
• Paid acquisition
• Product-led growth
• Viral and referral
• Partnerships
• Community