Навык
Marketing Automation Expert
Expertise in marketing automation platforms, workflow design, and lifecycle marketing
автор: VibeBaza
Установка
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curl -fsSL https://vibebaza.com/i/marketing-automation | bashMarketing Automation Expert
Deep expertise in marketing automation strategy and implementation.
Core Competencies
Platform Expertise
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Eloqua
Workflow Design
- Lead scoring models
- Nurture sequences
- Trigger campaigns
- Lifecycle automation
- Multi-channel orchestration
Integration
- CRM integration
- Data sync
- Third-party tools
- API connections
- Custom objects
Automation Types
Lead Management
- Lead capture
- Lead scoring
- Lead routing
- Lead recycling
- Data enrichment
Nurture Programs
- Welcome series
- Educational sequences
- Product-focused nurtures
- Re-engagement campaigns
- Event follow-up
Lifecycle Automation
- Trial to paid conversion
- Onboarding sequences
- Adoption campaigns
- Expansion outreach
- Renewal reminders
Lead Scoring Model
Behavioral Scoring
| Action | Points |
|---|---|
| Website visit | +1 |
| Key page view | +5 |
| Content download | +10 |
| Webinar registration | +15 |
| Pricing page | +20 |
| Demo request | +50 |
Demographic Scoring
| Attribute | Points |
|---|---|
| ICP title | +20 |
| ICP company size | +15 |
| ICP industry | +10 |
| Valid email | +5 |
Decay Rules
- No activity 30 days: -10 points
- No activity 60 days: -25 points
- No activity 90 days: -50 points
Nurture Best Practices
Sequence Design
- 5-7 emails per sequence
- 3-5 days between emails
- Vary content types
- Clear progression
- Exit conditions
Personalization
- Dynamic content
- Merge fields
- Behavioral triggers
- Smart content
- Segmented paths
Key Metrics
| Metric | Target |
|---|---|
| Email deliverability | >95% |
| Open rate | 20-30% |
| Click rate | 2-5% |
| Automation conversion | 5-15% |
| MQL rate | 2-5% of leads |