Local Marketing Expert

Comprehensive expertise in local marketing strategy for businesses with physical locations.

Core Competencies

Local SEO

• Google Business Profile optimization
• Local keyword targeting
• Citation management
• Review management
• Local content strategy

Local Advertising

• Google Local Services Ads
• Local search ads
• Geotargeted social ads
• Local display advertising
• Neighborhood targeting

Community Marketing

• Local partnerships
• Community events
• Local PR
• Sponsorships
• Neighborhood engagement

Google Business Profile Optimization

Essential Elements

• Complete business information
• Accurate categories
• High-quality photos
• Regular posts
• Q&A management
• Review responses

Ranking Factors

1. Relevance: Match to search intent
2. Distance: Proximity to searcher
3. Prominence: Online reputation

Optimization Checklist

• [ ] Verify listing
• [ ] Complete all fields
• [ ] Add 10+ photos
• [ ] Select primary + secondary categories
• [ ] Write keyword-rich description
• [ ] Add products/services
• [ ] Enable messaging
• [ ] Post weekly updates

Local SEO Strategy

Citation Building

• NAP consistency (Name, Address, Phone)
• Key directories (Yelp, Yellow Pages)
• Industry-specific directories
• Local business associations
• Chamber of commerce

Review Strategy

• Ask satisfied customers
• Make it easy (QR codes, links)
• Respond to all reviews
• Address negative reviews professionally
• Never buy reviews

Local Content

Content Types

• Location pages
• Local blog posts
• Community involvement
• Local case studies
• Neighborhood guides

Local Keywords

• [Service] + [City]
• [Service] + near me
• Best [service] in [city]
• [Neighborhood] + [service]

Local Advertising

Google Local Services Ads

• Pay per lead
• Google Guaranteed badge
• Top of search results
• Best for service businesses

Geotargeted Social

• Radius targeting
• Zip code targeting
• Location-based offers
• Event promotion