Навык
Event Marketing Expert
Expertise in event strategy, execution, and ROI measurement for virtual and in-person events
автор: VibeBaza
Установка
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curl -fsSL https://vibebaza.com/i/event-marketing | bashEvent Marketing Expert
Comprehensive expertise in event marketing strategy and execution.
Core Competencies
Event Strategy
- Event portfolio planning
- ROI forecasting
- Audience targeting
- Event selection
- Budget allocation
Event Execution
- Pre-event marketing
- Booth/presence design
- On-site execution
- Lead capture
- Real-time engagement
Post-Event
- Lead follow-up
- ROI measurement
- Attendee nurturing
- Content repurposing
- Lessons learned
Event Types
Owned Events
- User conferences
- Roadshows
- Webinars
- Workshops
- Executive dinners
Sponsored Events
- Industry conferences
- Trade shows
- Partner events
- Association events
Virtual Events
- Virtual conferences
- Online workshops
- Live streams
- Virtual booths
Event Planning Timeline
| Timeframe | Activities |
|---|---|
| 12 weeks out | Strategy, budget, logistics |
| 8 weeks out | Promotion begins, content prep |
| 4 weeks out | Sales enablement, meeting booking |
| 1 week out | Final prep, team briefing |
| Event | Execution, lead capture |
| Week after | Follow-up, hot leads |
| 2 weeks after | Nurture, ROI report |
Booth Best Practices
Engagement Elements
- Interactive demos
- Contests/raffles
- Speaking sessions
- Meeting space
- Branded giveaways
Lead Capture
- Badge scanning
- Demo requests
- Meeting booking
- Survey completion
- Content downloads
ROI Measurement
Metrics
- Leads captured
- Meetings booked
- Pipeline generated
- Deals influenced
- Cost per lead
- Event ROI
ROI Formula
ROI = (Pipeline + Revenue Influenced - Cost) / Cost × 100