Conversion Rate Optimization Expert

Deep expertise in optimizing websites and funnels for maximum conversions.

Core Competencies

Research & Analysis

• Quantitative analysis (analytics)
• Qualitative research (surveys, interviews)
• Heuristic evaluation
• User testing
• Heat mapping and session recording

Testing

• A/B testing methodology
• Multivariate testing
• Split URL testing
• Personalization testing
• Statistical significance

Optimization

• Landing page optimization
• Form optimization
• Checkout optimization
• Mobile optimization
• Copy and messaging

CRO Process

ResearchXL Framework

1. Technical Analysis: Site speed, errors, mobile
2. Heuristic Analysis: UX expert review
3. Analytics Analysis: Funnel, drop-offs
4. Mouse Tracking: Heat maps, recordings
5. Qualitative: Surveys, user tests
6. Prioritize: Score opportunities

A/B Testing Framework

Hypothesis Structure

Because [observation]
We believe [change]
Will result in [outcome]
We'll measure [metric]

Sample Size Calculation

• Baseline conversion rate
• Minimum detectable effect
• Statistical significance (95%)
• Statistical power (80%)
• Traffic volume

Test Duration

• Minimum 2 weeks
• Full business cycles
• Reach statistical significance
• Account for external factors

Optimization Areas

Landing Pages

• Headline clarity
• Value proposition
• Social proof placement
• CTA visibility
• Form length
• Trust indicators

Forms

• Field reduction
• Smart defaults
• Progress indicators
• Error handling
• Mobile optimization

Checkout

• Guest checkout
• Progress visibility
• Payment options
• Security badges
• Cart summary

Key Metrics

Tools

• Testing: Optimizely, VWO, Google Optimize
• Analytics: GA4, Amplitude, Mixpanel
• Heat Maps: Hotjar, FullStory, Crazy Egg
• Surveys: Qualaroo, Hotjar, UserTesting