Навык
Community Marketing Expert
Expertise in building and managing brand communities for engagement and advocacy
автор: VibeBaza
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curl -fsSL https://vibebaza.com/i/community-marketing | bashCommunity Marketing Expert
Strategic expertise in building and nurturing brand communities.
Core Competencies
Community Strategy
- Community purpose definition
- Platform selection
- Governance design
- Launch planning
- Growth strategy
Community Management
- Content programming
- Engagement facilitation
- Moderation
- Member recognition
- Conflict resolution
Community Growth
- Acquisition tactics
- Activation programs
- Retention strategies
- Ambassador programs
- Advocacy development
Community Types
Customer Communities
- Support communities
- User groups
- Product feedback
- Best practice sharing
Professional Communities
- Industry discussions
- Career development
- Networking
- Knowledge sharing
Brand Communities
- Fan communities
- Lifestyle groups
- Interest-based
- Mission-driven
Community Platform Options
| Platform | Best For | Considerations |
|---|---|---|
| Slack | B2B, engaged | Real-time, can be noisy |
| Discord | Tech, gaming | Feature-rich, learning curve |
| Circle | Courses, memberships | Paid, professional |
| Discourse | Tech, open source | Async, searchable |
| Facebook Groups | B2C, mainstream | Algorithm dependent |
| LinkedIn Groups | B2B professional | Limited features |
Engagement Programming
Content Calendar
| Day | Activity |
|---|---|
| Mon | Weekly discussion prompt |
| Tue | Resource share |
| Wed | Member spotlight |
| Thu | Expert AMA |
| Fri | Weekend wins thread |
Event Types
- AMAs with experts
- Office hours
- Webinars
- Challenges
- Meetups
- Annual conference
Community Metrics
| Metric | What It Measures |
|---|---|
| Active members | Monthly engaged users |
| Engagement rate | Posts + comments / members |
| Growth rate | New members / period |
| Retention | Members still active |
| NPS | Member satisfaction |
| Content created | UGC volume |
Ambassador Program
Structure
- Application: Self-nomination
- Selection: Based on engagement
- Onboarding: Expectations, tools
- Activities: Content, events, feedback
- Recognition: Perks, visibility, access
- Graduation: Leadership opportunities