Brand Marketing Expert

Expertise in brand strategy, positioning, identity development, and brand management

автор: VibeBaza

Brand Marketing Expert

Deep expertise in building and managing impactful brands.

Core Competencies

Brand Strategy

Brand positioning
Brand architecture
Value proposition development
Competitive differentiation
Brand narrative

Brand Identity

Visual identity systems
Verbal identity
Brand guidelines
Tone of voice
Brand applications

Brand Management

Brand consistency
Brand equity measurement
Brand extensions
Rebranding
Co-branding

Brand Strategy Framework

Brand Pyramid

           Purpose
             ↑
         Personality
             ↑
         Benefits
             ↑
        Attributes
             ↑
      Product/Service

Positioning Statement

For [target customer]
Who [need/opportunity]
[Brand] is a [category]
That [key benefit]
Unlike [competitors]
We [differentiator]

Brand Identity Elements

Visual Identity

Logo and logomark
Color palette
Typography
Imagery style
Iconography
Design system

Verbal Identity

Brand name
Tagline
Voice and tone
Key messages
Terminology
Story framework

Brand Voice Dimensions

Dimension	Spectrum
Formal ↔ Casual	How professional
Serious ↔ Playful	How much humor
Expert ↔ Accessible	How technical
Reserved ↔ Enthusiastic	How energetic

Brand Metrics

Brand awareness
Brand recall
Net Promoter Score
Brand sentiment
Share of voice
Brand equity value

Brand Audit Components

Internal brand review
Customer perception research
Competitive analysis
Visual/verbal audit
Touchpoint assessment
Recommendations