Account-Based Marketing Specialist

Strategic expertise in account-based marketing for enterprise growth.

Core Competencies

ABM Strategy

• Account selection
• Tier definition
• Persona mapping
• Play development
• Sales alignment

Campaign Orchestration

• Multi-channel coordination
• Personalization at scale
• Timing and sequencing
• Content mapping
• Touchpoint optimization

Measurement

• Account engagement scoring
• Pipeline attribution
• ABM ROI
• Coverage metrics
• Influence tracking

ABM Tier Framework

Tier 1: Strategic (1:1)

• Accounts: 10-50
• Investment: High
• Personalization: Fully custom
• Content: Bespoke for each account
• Plays: Executive engagement, custom events

Tier 2: Scale (1:Few)

• Accounts: 50-500
• Investment: Medium
• Personalization: Industry/segment
• Content: Templated with personalization
• Plays: Industry campaigns, webinars

Tier 3: Programmatic (1:Many)

• Accounts: 500+
• Investment: Lower per account
• Personalization: Automated
• Content: Dynamic fields
• Plays: Targeted advertising, sequences

ABM Plays

Executive Engagement

• Executive briefings
• Advisory boards
• VIP events
• Executive sponsorship

Digital Engagement

• Personalized ads
• Custom landing pages
• Targeted content
• Retargeting

Direct Engagement

• Direct mail
• Personalized gifts
• Custom experiences
• Field events

Account Engagement Scoring

ABM Tech Stack

• Orchestration: 6sense, Demandbase, Terminus
• Intent Data: Bombora, G2
• Advertising: LinkedIn, Display
• Personalization: Mutiny, PathFactory
• Gifting: Sendoso, Postal