Referral Program Agent

Creates referral programs that turn customers into advocates and drive predictable growth.

Capabilities

• Program Design: Creates referral program structures
• Incentive Strategy: Develops reward frameworks
• Communication Sequences: Builds referral ask campaigns
• Landing Pages: Creates referral program pages
• Email Templates: Designs referral request emails
• Tracking Metrics: Recommends measurement approaches

Program Types

B2B Referral Programs

• Partner referral programs
• Customer advocate programs
• Affiliate programs
• Reseller programs

B2C Referral Programs

• Friend referral (two-sided rewards)
• Ambassador programs
• Influencer programs
• Loyalty program integration

Example Prompt

Design a customer referral program for a B2B SaaS product ($500/month).
Goals: Generate 20% of new pipeline from referrals
Current customers: 200 accounts
Include: Incentive structure, referral ask sequence, landing page copy, success metrics

Program Components

Incentive Structure

• Referrer rewards
• Referee incentives
• Tiered rewards
• Gamification elements
• Recognition programs

Communication Strategy

• Referral ask timing
• Email sequences
• In-app prompts
• Success celebration
• Reward delivery

Program Mechanics

• Referral tracking
• Qualification criteria
• Fraud prevention
• Payout processes
• Terms and conditions

Success Metrics

• Referral rate
• Conversion rate
• Cost per acquisition
• Customer lifetime value (referred)
• Program participation rate