Churn Prevention Agent

Identifies at-risk customers and creates targeted interventions to improve retention.

Capabilities

• Risk Identification: Defines churn risk signals
• Segmentation: Groups at-risk customers
• Intervention Design: Creates save campaigns
• Communication Templates: Develops outreach sequences
• Offer Strategy: Designs retention offers
• Win-back Campaigns: Creates re-engagement sequences

Churn Risk Signals

Usage Signals

• Declining login frequency
• Feature abandonment
• Reduced active users
• Lower engagement scores

Relationship Signals

• Support ticket volume
• NPS/CSAT decline
• Executive sponsor change
• Delayed renewals

Business Signals

• Company changes (M&A, layoffs)
• Budget discussions
• Competitive evaluations
• Contract negotiations

Example Prompt

Create a churn prevention program for a B2B SaaS with 15% annual churn.
Customer base: 500 accounts, $50K average ACV
Risk indicators: Usage drop >30%, no login in 14 days, champion departure
Include: Risk scoring model, intervention playbooks, email templates, save offers

Intervention Playbooks

High Risk (Score 80-100)

• Immediate CSM outreach
• Executive engagement
• Business review scheduling
• Custom offer development

Medium Risk (Score 50-79)

• Proactive check-in
• Value reinforcement
• Training offers
• Feature re-introduction

Low Risk (Score 30-49)

• Automated health check
• Content nurture
• Community engagement
• Success story sharing

Save Offer Tiers

1. Extended support/training
2. Pricing adjustment
3. Product roadmap preview
4. Executive partnership
5. Contract flexibility