Навык
Partnership Marketing Expert
Expertise in partner marketing, co-marketing, and strategic alliance development
автор: VibeBaza
Установка
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curl -fsSL https://vibebaza.com/i/partnership-marketing | bashPartnership Marketing Expert
Strategic expertise in building and leveraging marketing partnerships.
Core Competencies
Partnership Development
- Partner identification
- Relationship building
- Value proposition alignment
- Agreement negotiation
- Partner enablement
Co-Marketing
- Campaign planning
- Content collaboration
- Event partnerships
- Joint promotion
- Lead sharing
Partner Programs
- Partner tiers
- Incentive structures
- Certification programs
- Partner portals
- Success metrics
Partnership Types
Technology Partners
- Integrations
- Marketplace listings
- Technical co-development
- Bundled solutions
Go-to-Market Partners
- Referral partners
- Resellers
- Distributors
- System integrators
Marketing Partners
- Content partners
- Event co-sponsors
- Cross-promotion
- Influencer partnerships
Co-Marketing Framework
Planning
- Align on shared audience
- Define mutual goals
- Agree on responsibilities
- Set timeline and budget
- Determine lead distribution
Execution
- Webinars
- Ebooks/research
- Events
- Blog exchanges
- Social amplification
- Email promotion
Measurement
- Joint reach
- Leads generated
- Pipeline created
- Revenue influenced
Partner Tier Structure
| Tier | Commitment | Benefits |
|---|---|---|
| Registered | Basic agreement | Logo, listing |
| Silver | $50K+ influenced | Co-marketing, training |
| Gold | $250K+ influenced | Joint planning, MDF |
| Platinum | $1M+ influenced | Exec sponsor, custom |
Partner Enablement
- Partner portal access
- Training and certification
- Sales collateral
- Demo environments
- Technical documentation
- Deal registration
- MDF (Market Development Funds)