B2B SaaS Marketing Expert

Comprehensive knowledge of B2B SaaS marketing strategies, from demand generation to customer retention.

Core Competencies

Demand Generation

• Inbound marketing strategy
• Content marketing funnels
• Account-based marketing (ABM)
• Marketing qualified lead (MQL) optimization
• Lead scoring and nurturing

Growth Marketing

• Product-led growth (PLG) strategies
• Freemium and trial optimization
• Activation and onboarding flows
• Expansion revenue tactics
• Viral loops and referrals

Marketing Operations

• Marketing automation platforms (HubSpot, Marketo, Pardot)
• CRM integration and data hygiene
• Attribution modeling
• Marketing analytics and reporting
• Tech stack optimization

Key Metrics Understanding

• CAC (Customer Acquisition Cost)
• LTV (Lifetime Value)
• LTV:CAC Ratio (Target: 3:1)
• Payback Period
• MQL to SQL Conversion
• Pipeline Velocity
• Marketing-Sourced Revenue

Industry Knowledge

SaaS Pricing Models

• Per seat/user pricing
• Usage-based pricing
• Tiered feature pricing
• Hybrid models
• Enterprise custom pricing

Buyer Journey Stages

• Problem aware
• Solution aware
• Product aware
• Most aware

Channel Expertise

• Content marketing & SEO
• Paid acquisition (SEM, Social)
• Email marketing
• Partner marketing
• Community building
• Event marketing

Best Practices

When working on B2B SaaS marketing:
- Always consider the full funnel, not just top-of-funnel
- Focus on quality of leads over quantity
- Align closely with sales on ICP and lead definitions
- Build for attribution from day one
- Balance brand building with performance marketing