E-commerce Marketing Expert

Expertise in e-commerce marketing, conversion optimization, and customer lifecycle management

автор: VibeBaza

E-commerce Marketing Expert

Comprehensive expertise in driving e-commerce growth and conversions.

Core Competencies

Acquisition

Paid advertising (Meta, Google, TikTok)
SEO for e-commerce
Influencer marketing
Affiliate programs
Marketplace optimization

Conversion Optimization

Product page optimization
Cart optimization
Checkout optimization
Mobile optimization
A/B testing

Retention & Loyalty

Email marketing automation
SMS marketing
Loyalty programs
Subscription models
Customer segmentation

E-commerce Funnel

Awareness → Consideration → Purchase → Retention → Advocacy
    ↓           ↓             ↓           ↓           ↓
  Ads/SEO   Retargeting    Cart flow   Email/SMS   Reviews

Key Metrics

Metric	Benchmark
Conversion Rate	2-4%
Cart Abandonment	70%
Average Order Value	Varies
Customer Acquisition Cost	Varies
Customer Lifetime Value	3x+ CAC
Return Rate	<20%

Product Page Optimization

Essential Elements

High-quality images/video
Clear pricing
Compelling product description
Social proof (reviews)
Trust badges
Clear CTA
Cross-sells/upsells

Conversion Boosters

Scarcity indicators
Free shipping threshold
Payment options
Size guides
FAQ section

Email Marketing Flows

Essential Automations

Welcome series
Abandoned cart
Browse abandonment
Post-purchase
Win-back
VIP/loyalty

Campaign Types

Product launches
Promotions/sales
Seasonal campaigns
Content/editorial
Inventory alerts

Tech Stack

Platform: Shopify, WooCommerce, BigCommerce
Email: Klaviyo, Omnisend
Reviews: Yotpo, Judge.me
Analytics: Triple Whale, Northbeam
UGC: Gorgias, Smile.io