Trade Show Follow-Up Email

Convert event leads into opportunities with effective follow-up.

Prompt Template

Create trade show follow-up emails for:

**Event:** [Conference/Trade show name]
**Your Booth/Presence:** [What you showcased]
**Lead Context:**
- Interaction: [What you discussed]
- Interest Level: [Hot/Warm/Cool]
- Next Step Agreed: [If any]

**Product/Service:** [What you're selling]
**Offer:** [Any special event offer]
**Follow-Up Timing:** [Same day/Next day/Week after]

Generate:
1. Hot lead follow-up (met, strong interest)
2. Warm lead follow-up (scanned badge, brief chat)
3. Cool lead follow-up (minimal interaction)
4. Second follow-up if no response
5. Speaker/session-based follow-up

Follow-Up Timing

Same day: Hot leads, specific conversations
Day 1-2: Warm leads, badge scans
Day 3-5: General follow-up, cool leads
Week 2: Second follow-up if no response

Email Templates

Hot Lead (Strong Conversation)

Subject: "Great meeting you at [Event] - [Topic discussed]"

"Hi [Name],

It was great connecting at [Event] yesterday! I really enjoyed our conversation about [specific topic you discussed].

As promised, I'm following up with [what you promised - demo link, resource, etc.].

Based on what you shared about [their challenge], I think we could help [specific outcome]. Would you have 30 minutes next week to continue the conversation?

Here are some times that work on my end: [link/times]

Looking forward to it!

[Your name]
[Contact info]"

Warm Lead (Badge Scan/Brief Chat)

Subject: "From [Event] - [Your Company]"

"Hi [Name],

Thanks for stopping by our booth at [Event]! I hope you had a great time at the conference.

I wanted to follow up and share [relevant resource/offer] that might be helpful given your role at [Company].

If you'd like to learn more about how we help [their type of company] with [value prop], I'd be happy to set up a quick call.

No pressure—just let me know if it's relevant for you.

[Your name]"

Cool Lead (Minimal Interaction)

Subject: "Following up from [Event]"

"Hi [Name],

I saw you attended [Event] last week—hope you found it valuable!

At [Your Company], we help [target audience] with [problem you solve]. If that's on your radar, here's a quick [case study/video/resource] that shows what we do.

Happy to chat if it's relevant. If not, no worries at all.

[Your name]"

Best Practices

• Personalize based on conversation
• Reference specific interaction
• Include promised materials
• Clear, single CTA
• Follow up (once) if no response