SDR Outreach Cadence

Design effective multi-channel outreach sequences for sales development.

Prompt Template

Create an SDR outreach cadence for:

**Target:**
- Persona: [Title, responsibilities]
- Company Size: [Employee count/revenue]
- Industry: [Sector]

**Product/Service:** [What you're selling]
**Conversion Goal:** [Meeting/Demo/Call]
**Sequence Length:** [Number of touches over days]
**Channels:** [Email, Phone, LinkedIn, Direct Mail]
**Value Proposition:** [Key message]

Generate:
1. Complete cadence timeline
2. Email templates for each email touch
3. Voicemail scripts
4. LinkedIn touchpoints
5. A/B test variations

Sample 14-Day Cadence

Day 1

Email 1 - Value-Led Introduction
- Subject: Focused on their problem
- Body: Problem statement, brief solution, soft CTA
- Goal: Open rate, establish relevance

Day 2

LinkedIn - Connection Request
- Personalized note referencing email
- No pitch, just connection

Day 3

Phone 1 - Introduction Call
- Follow voicemail script if no answer
- Reference email sent
- Goal: Conversation or callback

Day 5

Email 2 - Value Add
- Share relevant content/insight
- No ask, just value
- Goal: Engagement, click

Day 7

Phone 2 - Follow-Up Call
- Reference previous touches
- New angle/insight
- Goal: Conversation

Day 8

LinkedIn - Engage with Content
- Like/comment on their post
- Or share relevant content
- No direct pitch

Day 10

Email 3 - Social Proof
- Customer story/case study
- Relevant to their industry
- Clear meeting CTA

Day 12

Phone 3 - Final Attempt
- Create urgency
- Different value angle
- Direct ask

Day 14

Email 4 - Breakup Email
- Acknowledge no response
- Leave door open
- Remove from active sequence

Cadence Best Practices

• Mix channels strategically
• Vary message angles
• Always add value
• Personalize at scale
• Track and iterate
• Respect "no" signals