ROI Calculator Copy

Write copy that makes ROI calculators compelling and credible.

Prompt Template

Create ROI calculator content for:

**Product/Service:** [What you sell]
**Target User:** [Who uses the calculator]
**Key Value Metrics:**
- Metric 1: [e.g., Time saved]
- Metric 2: [e.g., Revenue increase]
- Metric 3: [e.g., Cost reduction]

**Input Variables:** [What users will input]
**Proof Points:** [Data backing your claims]
**Calculation Logic:** [Basic methodology]

Generate:
1. Calculator headline and intro
2. Input field labels and helper text
3. Results section copy
4. Assumptions/methodology disclosure
5. CTA after results
6. Social proof to include

Calculator Structure

Introduction Section

Headline: "See How Much [Product] Could Save You"
Subhead: "Answer a few questions to calculate your potential ROI"

Input Section Copy

Label Best Practices:
- Clear, specific questions
- Helper text with examples
- Default values that feel realistic

Examples:
- "How many [users/employees]?" → Helper: "Full-time employees who [relevant action]"
- "What's your average [metric]?" → Helper: "Industry average is [X]"
- "Hours spent on [task] per week?" → Helper: "Include all team members"

Results Section

Headline: "Your Potential Results"

Metric Display:
"With [Product], you could see:
- $[X] saved in [category] annually
- [Y] hours returned to your team each month
- [Z]% improvement in [metric]"

ROI Summary:
"For an investment of $[price], your potential return is $[savings] — a [X]x ROI."

Methodology Disclosure

"How we calculate this:
Based on [data source] and results from [X] customers. Assumes [key assumption]. Individual results may vary based on [factors]."

Post-Results CTA

"Ready to realize these savings?"
[Get Custom ROI Analysis] [Talk to Sales]

"Want to validate these numbers? Our team can build a custom business case for [Company]."

Best Practices

• Use conservative estimates
• Show your math
• Include comparison scenarios
• Reference real customer data
• Provide export/share option