Sales Follow-Up Email Templates

Craft follow-up emails that re-engage prospects and advance deals.

Prompt Template

Create a follow-up email for this scenario:

**Context:**
- Last Interaction: [Meeting/Call/Email/Demo]
- Days Since: [Number]
- What Was Discussed: [Key points]
- Next Step Agreed: [If any]
- Prospect Engagement: [High/Medium/Low/Gone dark]

**Goal:** [Book meeting/Get response/Move to next stage/Re-engage]

**Tone:** [Professional/Casual/Urgent/Helpful]

Generate:
1. Subject line (3 options)
2. Email body
3. Clear CTA
4. Alternative if no response

Follow-Up Scenarios

Post-Demo (2 days)

Subject: "Quick follow-up on [specific feature discussed]"

"Hi [Name],

Thanks again for your time on [day]. I enjoyed learning about [specific challenge].

You mentioned [specific pain point]—I wanted to share [relevant resource/case study] that shows how [similar company] addressed this.

Would you have 15 minutes [day/day] to discuss next steps?

[Your name]"

After Proposal (1 week)

Subject: "Any questions on the proposal?"

"Hi [Name],

I wanted to check in on the proposal I sent over last [day]. I know you mentioned reviewing it with [stakeholder]—how did that conversation go?

Happy to hop on a quick call to address any questions or make adjustments.

What works for your schedule?"

Gone Dark (2 weeks)

Subject: "Did I lose you?"

"Hi [Name],

I haven't heard back and want to make sure I didn't miss something.

A quick reply would help me understand where you're at:
- Still interested, just busy
- Priorities changed
- Went another direction

Either way, I appreciate you letting me know.

[Name]"

Breakup Email

Subject: "Closing the loop"

"Hi [Name],

I've reached out a few times and haven't heard back, so I'm going to assume the timing isn't right.

I'll close out my follow-up, but feel free to reach out whenever [solution type] becomes a priority again.

Wishing you and [Company] all the best."