Competitive Battle Card

Build battle cards that help sales win against specific competitors.

Prompt Template

Create a battle card for competing against:

**Competitor:** [Name]
**Our Product:** [What we sell]
**Our Strengths vs. Them:** [Where we win]
**Our Weaknesses vs. Them:** [Where they win]
**Common Scenarios:** [When we compete]
**Target Persona:** [Who's evaluating]
**Their Pricing:** [If known]
**Our Differentiation:** [Key advantages]

Generate:
1. Quick facts section
2. Positioning summary
3. Win themes
4. Trap questions (questions that favor us)
5. Landmines (things to avoid)
6. Objection responses
7. Proof points

Battle Card Structure

Quick Facts

Positioning Summary

Their Pitch: How they position themselves
Reality: What customers actually experience
Our Position: How we compare

Win Themes

Key messages when competing
1. [Theme 1 with supporting point]
2. [Theme 2 with supporting point]
3. [Theme 3 with supporting point]

Trap Questions

Questions that highlight our strengths
- "How does [competitor] handle [our strength]?"
- "Have you evaluated [specific capability] requirements?"
- "What's your experience with [their weakness area]?"

Landmines

Topics to avoid or redirect
- [Area where they're stronger] → Redirect to [our strength]
- [Feature they have, we don't] → Counter with [alternative]

Objection Responses

"[Competitor] has more features"
Response: "[Acknowledge], however most customers find they only use [X%] of features. What matters is [specific outcome]. Here's how we deliver that better..."

"[Competitor] is the industry leader"
Response: "They've been around longer, that's true. What we're seeing is companies wanting [modern approach]. Here's why [example customer] chose us..."

Proof Points

• [Customer] chose us over [competitor] because...
• [Analyst/Review] rated us higher in...
• [Metric] where we outperform...