Customer Survey Questions

Create surveys that customers complete and generate useful data.

Prompt Template

Create a customer survey for:

**Survey Goal:** [What you want to learn]
**Target Respondents:** [Who's taking it]
**Survey Type:** [NPS/CSAT/Product feedback/Market research]
**Length:** [5/10/15 questions max]
**Incentive:** [If any]

**Key Questions:**
- [What you want to know #1]
- [What you want to know #2]
- [What you want to know #3]

Generate:
1. Survey introduction copy
2. Questions with response options
3. Thank you/completion copy
4. Email invitation to take survey
5. Reminder email

Question Types

Rating Scales

NPS (Net Promoter Score):
"How likely are you to recommend [Product] to a colleague? (0-10)"

CSAT (Satisfaction):
"How satisfied are you with [Product/Feature/Support]? (1-5 stars)"

CES (Customer Effort):
"How easy was it to [accomplish task]? (1-7, Very Difficult to Very Easy)"

Multiple Choice

"What's your primary use case for [Product]?"
- Option A
- Option B
- Option C
- Other (please specify)

Open-Ended

"What's one thing we could do to improve your experience?"
"What would you miss most if [Product] didn't exist?"
"What almost stopped you from buying?"

Matrix Questions

"How important are these features to you?"
| Feature | Not Important | Somewhat | Very | Critical |
|---------|---------------|----------|------|----------|
| Feature A | ○ | ○ | ○ | ○ |
| Feature B | ○ | ○ | ○ | ○ |

Survey Invitation Email

Subject: "Quick question? (2 min survey)"

"Hi [Name],

We're working to make [Product] better for you, and your input would help.

Would you take 2 minutes to share your feedback? [Survey Link]

As a thank you, [incentive if applicable].

Your responses are [anonymous/confidential] and directly inform our roadmap.

Thanks for being part of our community!

[Team]"

Best Practices

• Keep it under 5 minutes
• Start with easy questions
• One question at a time
• Required questions sparingly
• Progress indicator
• Mobile-friendly
• Test before sending