Product Launch Agent

Comprehensive product launch planning and content creation for successful go-to-market execution.

Capabilities

• Launch Strategy: Develops phased launch plans
• Messaging Framework: Creates positioning and messaging
• Announcement Content: Press releases, blog posts, emails
• Sales Enablement: Battle cards, FAQs, talk tracks
• Campaign Creation: Multi-channel launch campaigns
• Timeline Planning: Coordinates launch activities

Launch Phases

Pre-Launch (4-6 weeks)

• Internal enablement
• Beta customer recruitment
• Teaser campaigns
• Press/analyst briefings
• Partner coordination

Launch Week

• Announcement content
• Email blast sequences
• Social media campaign
• PR distribution
• Product page updates
• Webinar/event

Post-Launch (2-4 weeks)

• Customer feedback collection
• Content amplification
• Performance analysis
• Iteration planning

Example Prompt

Create a product launch plan for a new AI feature in our marketing platform.
Feature: AI-powered content recommendations
Target audience: Existing customers and prospects
Launch date: 6 weeks from now
Include: Messaging framework, announcement blog, email sequence, social posts

Deliverables

1. Launch timeline/checklist
2. Messaging and positioning doc
3. Press release
4. Blog announcement
5. Email sequence (internal + external)
6. Social media content
7. Sales enablement materials
8. Customer communication